With the repealing of the Optical Dispensing Laws in most states of Australia the Optical retail market has been opened up for direct competition to the Retail Chains that dominate the industry in Australia.
These laws were seen for what they were in that they fostered a closed shop mentality and produced an environment where the average Australian believed that a pair of standard, no frills prescription glasses was a very expensive item with a starting price in the 100's of dollars.
With the introduction of web based optical stores the message is slowly filtering out about the true cost of the product.
For the net savvy of course, people have been buying overseas for many years but this has never carried such things as the safe guards under the Trade Practices Act and Fair Trading regulations that Australia businesses are legally bound by. There are many sad stories to be told where satisfaction was by no means guaranteed.
As with any deregulation there will always be the cowboys offering a quality product at a super cheap price, long on promises and short on delivery so it is important to do some homework and always buy from an Australia based site with a reputation.
It has not been an easy road to achieve an impeccable reputation such that Eyeglassesonline enjoys for quality at a realistic price. Much hard work, subversion and threats from within the industry have been faced and overcome to bring the Eyeglassesonline site to you. We can now boast years of service to thousands of satisfied customers with genuine (as opposed to fictitious) customer feedback to support the fact that the quality of our glasses are second to none.
In defense of some of the operators in the optical industry it is unrealistic to castigate them all to the point of calling them rip-off merchants and worse as some sensationalists Entrepreneurs on some Online Glasses Web sites will attest.
It is an easy thing to sit back and denigrate the Optical stores for overpriced products and ripping off the consumer but at the end of the day those businesses have massive overheads that have to be met so as to be available when needed by their customers. Only the naive will believe that this is specific to the optical industry. Such is the price of retail service but now there is a better way.
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